Marketing

Your e-commerce website is only the first step in getting people to buy from you. Without promotion and marketing people will not find your store or make a purchase from you.

Before you do any marketing you need to ensure that following has been addressed in your website.

1. Are your products competitively priced against other online retailers
2. Are your delivery terms competitive
3. Do you have a clear returns policy
4. Do you have a secure payment method that people can trust
5. Are products well described with good quality photos

Once you are happy with your website the following are some ways in which you can promote your website.

Google Product Search (Google Base)
This is a free service from Google that allows retailers to upload details of the products they have to offer. Users can then search for products and results from multiple retailers are shown on the same page.

Click Here for more details.

Google AdWords
This is a pay per click advertising service offered by Google. Adverts appear in searches carried out on the Google website with the advertiser paying when a user clicks on their advert.

Click Here for more details.

Yahoo Search Marketing
This is a range of services that offer advertising options across Yahoo's websites and includes pay per click advertising on their search results.

Click Here for more details.

Kelkoo
Kelkoo is a shopping comparison service that allows users to search for products across multiple retailer.

Click Here for more details.

Other Advertising Options

In addition to the above online advertising there are other forms of advertising that you should consider.

• Local Newspapers and their websites
• Local Radio and their websites
• Leaflet Drops
• Posters
• Direct Marketing

All the advertising that you do should have the single aim of driving traffic to your website. The more traffic that your website gets then the higher the probability that some will make a purchase.